Improving your strategic approach to the market, ensuring your customers engage with you on a 'partnership' level increasing both turnover and profit.
Improving your strategic approach to the market, ensuring your customers engage with you on a 'partnership' level increasing both turnover and profit.

Strategic Sales     

KAM, SAM, VAM, VMM. whatever you lable your strategic sales, ASF Partnership has the knowledge and experience to help you develop a strategic approach. ASF Partnership have studied and use methods from Cranfield Business School and other top institutions.

Specification Sales 

Intending to move into value led specification selling? ASF Partnership can provide a full Specification Sales service providing industry leading strategies, initiatives, coaching and mentoring modules. Both partners have developed strategies and run teams across various sectors.


Top-Down Management review and change management processes. CRM integration and Pipeline Health. Sales and Marketing Campaigns.  Sales team optimisation inc. call rates, call objectives, ROI, managing sales teams.



Let ASF Partnership provide you with a full assessment of your management structure, your management team and your sales and marketing strategy. You will be surprised what benefits you can take from this process. We are not interested in bureaucracy; we are interested in your results and your transition to profitability and success.

Do you hear the same message over and over again? Change can only come from the top down. And yet how many organisations consistently miss the point and utilise a 'top-down' review only to find the outcome of that review recommends changing something at the 'bottom'? Having a management review that only seeks to reinforce the management message regardless of performance or consequence is as pointless as doing nothing. Changing your management position is the best and surest way of implementing real change to your business. be honest with yourself and your management team...change from the top down is the only viable change that can work in the long term.


Whether you are a manufacturer, reseller or service business we offer a completely independent and tailored service all the way from start-up ventures through to existing companies looking for improvement, overseas manufacturers looking to move into the UK market and established businesses trying to maximise value during times of management change. We can provide short-term one-off activities or complete long-term projects, from SME right up to large corporations. Our goal is to deliver integrated, sustainable solutions in every sales challenge your company may face and we pride ourselves in being able to actively demonstrate 'in-field' our solutions (practicing what we preach)


Whether you require your business to grow or to improve inter-company processes or simply would like to develop a new idea, ASF partnership can offer individual packages tailored to suit you.

Our Services

ASF Partnership offer individually packages to suit all of your business needs


Our Services include:


      Strategic Sales Consultancy

  • Key Account Management - Identifying and assessing key accounts
  • Key Account Management - Developing the Key Account
  • Key Account Management - On-going development of the Key Account Manager (KAM)
  • Strategic Account Management - Defining a strategic account
  • Strategic Market Management - Identifying the Strategic Markets for your business
  • Vertical Market Management - Establishing the appropriate vertical markets for your business
  • Vertical and Strategic Market Management - Great business practice to develop KAM/SAM/VAM
  • KAM/SAM/VAM/VMM - Developing the sales team to become KAM/SAM/VAM 
  • SWOT Analysis - Doing a full '9 box' SWOT with defined strategies and a workable outcome


      Specification Sales Consultancy

  • Developing a Specification (value added) based sales strategy
  • Assessing your offer - Do you have a specifiable product or service?
  • Defining the market - Who specifies 'YOUR' product/service?
  • Transforming sales staff from 'Me too' to 'Value added'
  • Implementing the sales strategy and continual development of that strategy
  • Ensuring that Specifications become RFQs and ultimately ORDERS - Tracking the pipeline!


          Commercial Excellence

  • Identifying the criteria for your organisation to work within - Top-Down management change
  • CRM System - Choosing the right CRM for your business
  • CRM System - Successful take-up by your staff
  • CRM System - Use, KPIs, Interaction
  • Pipeline Health - ensuring your opportunities can provide a timely ROI
  • Pipeline Health - Opportunity management and maintenance
  • New Product Development - Sales led NPD (The right product for the right market)
  • New Product Development - Inter-Company management of the NPD process
  • FMEA - Failure Modes and Effects Analysis (Professional, company-wide practice)
  • New Product Introduction - The right market/The right strategy/The right 'Route to Market'
  • Project Management - Total project management across Your business 'Making change Happen' from the top down




       Whatever your needs ASF Partnership can offer a solution tailored to you





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